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Believe it or not,

writing copy is like dunking a basketball—misses, stumbles, and the determination to keep going until you finally nail it.

I Write Headlines Every Time I Dunk

 

One summer, playing ball in my backyard, I had a thought—what if I started posting wild dunks on TikTok? Like catching an alley-oop off the roof. So I did. And it went viral. Celebs hit me up. Brand deals followed. And my favorite? Landing 3rd on SportsCenter’s Top 10.

It wasn’t just about views—it was about starting trends, inspiring others, and proving a simple idea (like how we dunk) can leave a lasting mark.

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